Google prefers websites that are user-friendly and responsive. Such websites help create better engagement with customers. In this article, we will learn more about responsive websites and problems linked to such websites.
Is Your Website Indexed?
A website that is not in the index of a search engine will not be visible to the searchers. This holds true for responsive websites and the ones that use dedicated mobile URLs, and dynamic serving.
Marketing Sweet is a full-fledged SEO agency Brisbane that offers a wide range of digital services to clients. Their services involve optimizing the front end, and back end of the website, implement Adwords marketing, graphic designing, etc. to create an impactful website.
Is Your Website Crawlable?
For a responsive or non-responsive website to be indexed, it should be crawlable by Google. This implies that Google should easily crawl the website. It should be able to follow each link that leads to unique content and store the new URL.
There are several tools like Screaming Frog or Xenu that can help Google to run any website crawler. It will help a website owner to know whether Google is crawlable.
Though you will find limited URLs with the software, it will give you an idea about any crawlability issues. If you own the website. Verify the website with Bing or Google as they have functionality for developers that tells the type of crawl errors that you may encounter.
Crawlability isn’t related to mobiles. However, if you get it wrong then it can cause damage to the website. Due to this reason, it is important that you need to do it correctly.
Site maps
Site maps are a way for website owners that helps it communicate with search engines. So, you need to ensure that the information is as precise as possible. Google has website maps for various types of content. Due to which it is beneficial to present distinct maps for videos, images, HTML documents, etc.
Is Your Website Readable Without Flash, Images, Or JavaScript Enabled?
A search engine can impact a website only when it sees the relevance of a webpage. To make the website readable, you will follow the below guidelines:
- Create an enriching and informative website. Write pages that accurately define your content.
- Think about those words that users are likely to type to search for your pages. Ensure that your website includes those terms within it.
- Use text in place of images for displaying important content, links, and names. The Google crawler is unable to recognize text present in images. However, if you want to use images as textual content, then use the “ALT” feature. In this way, you can include some words of descriptive text in it.
Is The Website Convenient To Link And Share?
There are responsive and non-responsive websites that have URLs that aren’t intended for human use. This can be damaging for SEO because the URLs are not memorable. It can be tough to share the links. Looking at the importance of linking and sharing for search engines, a website owner has to focus on this aspect, to rank high in search results.
Conclusion
Having a responsive website helps optimize search results of a website. The information will equip you with all the necessary information to make your responsive website ranks competitively in search results.
